Caretta Assistant: The AI Assistant That Learns Your Website and Answers Like a Customer Representative
When a visitor lands on your website, there's almost always a question on their mind: "How do returns work?", "Do you ship abroad?", "What exactly is included in this package?", "What are your working hours?" Most of these answers already live somewhere on your site — but the visitor doesn't want to dig through page after page to find them. When the answer doesn't arrive in seconds, that visitor usually closes the tab and never comes back.
Caretta Assistant is an AI-powered site assistant built to close exactly this gap. It learns your website's content and answers your visitors just like a customer representative who actually knows the site. It always grounds its answers in your own content, and when it can't answer something, it doesn't make things up — it honestly says it doesn't know.
In this article, we cover how Caretta Assistant works, all of its features, its pricing model, the REST API it offers for developers, and how to install it on your site in three steps — point by point, in detail.
What is Caretta Assistant?
Caretta Assistant is an intelligent chat assistant fed by your website's content that automatically answers visitor questions. Three core principles set it apart from a classic "chatbot."
First, it is grounded in your own content. Caretta doesn't gather random information from the web; the only source it trains on is your website. As a result, every answer it gives is consistent with your brand voice and your reality.
Second, it's honest when unsure. When it isn't confident in an answer, it says so clearly; it doesn't guess and doesn't put you on the hook for false promises. On top of that, you're never charged for low-confidence answers.
Third, it lives in two places: both inside your WAPI dashboard as an assistant that knows your account, and as a simple REST API you can integrate into your own product. The same assistant works as an end-user widget and as developer infrastructure.
From question to answer: how Caretta works, step by step
Caretta Assistant's logic is built on a "knowledge-base-first" approach. This approach keeps answers fast, current, and honest. The process runs in four core steps.
Step 1 — Ask in the chat. When a visitor types a question, Caretta first checks the knowledge base built from your site content. Questions that have been asked and answered before are served instantly from cache — at a lower cost. This is a major advantage in both speed and cost.
Step 2 — Trained on your content. Caretta builds a knowledge base from your website and grounds its answers directly in your own pages. It behaves like a representative who really knows the site; it doesn't improvise, it says what you say.
Step 3 — It knows your account. Inside the WAPI dashboard you can ask about your balance, your recent orders, or your site statistics and get an answer in context. The assistant isn't just a general knowledge source — it's an account-aware helper.
Step 4 — One click to a human, in the panel. In the WAPI dashboard, when an answer isn't enough, you can open a support ticket right from the chat; ticket history and support replies stay in the conversation. Over the API, a low-confidence flag is returned instead, so you design the human handoff exactly how you want it in your own system.
Caretta in the wild: which questions does it answer?
Whatever you sell or offer, the questions visitors ask every day are remarkably the same. Caretta answers them from your own pages — instantly and around the clock.
For e-commerce sites. For questions like "How do returns work?" and "When will my order ship?", your return and shipping policies already live on your site. Caretta finds the right page and answers in seconds. The result: a noticeable drop in support emails about the basics.
For services and agency sites. For questions like "What exactly is included in this package?", Caretta explains your services in your own wording; no improvising, no overpromising. Instant answers help visitors decide faster.
For any busy website. Questions you answer ten times a week — "What are your working hours?", "Do you ship abroad?" — become instant answers, even at 3 a.m. — and in Turkish, English, and German.
Why Caretta? The difference between the old way and the new
Visitors don't wait around for a reply. When a question gets an instant answer, it often turns into a sale, a booking, or a signup. Let's compare the two approaches.
The old way — email and office hours: Replies arrive hours, sometimes days later. After closing time, questions go unanswered. The same questions are answered by hand every day. On busy days the queue grows and customers wait.
With Caretta: Answers arrive in seconds — a typical answer costs about $0.0177. Nights, weekends, holidays: on duty 24/7. Repeated questions are served from cache at a fraction of the cost. Any number of visitors at once — no queue.
All of Caretta Assistant's features
Below you'll find every feature Caretta Assistant offers, both in the panel and over the API, one by one.
Site-specific training. Every site goes through its own training process: your content is crawled into a dedicated knowledge base that belongs only to you. Caretta generates its answers from this knowledge base.
Knowledge-base answers. A question-and-answer pool is built from your site content. Repeated questions are served instantly from cache at a far lower cost than an AI call.
Account-aware in the panel. In the WAPI dashboard you can ask about your balance, your recent orders, or your site statistics and get an answer in context.
Conversation memory. The last 30 messages stay in context; older parts of the conversation are summarized automatically. This preserves consistency even in long chats.
Answer quality feedback. You can rate any answer as helpful or unhelpful and pick a category. Low-confidence answers are never charged.
Three languages. The chat interface is available in Turkish, English, and German — you pick the language that fits your audience.
Bot and abuse protection. Built-in rate limits per visitor and optional bot verification keep automated abuse out of your budget.
For developers: the same assistant, as a REST API
You can add Caretta Assistant to your own product over plain HTTPS. Authentication uses a single key — you send it as Authorization: Bearer wapi_pk_… or in the X-WAPI-Key header. You can create and rotate your API key in the panel under Dashboard → Developer. You build and own the interface; the API just answers.
The functions the API covers are: start or resume a conversation; send a message and get the AI answer; starter suggestions and seed questions; sync new messages; and a usage and spend report.
One important note: the API is AI-only — it answers questions and returns JSON. Account-aware answers and ticket escalation are features of the dashboard assistant.
A simple example of sending a message:
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Pricing: no subscription — pay as you go
With Caretta you pay only for what you actually use; charges come straight from your wallet balance. A typical answer costs about $0.0177 — less than a cent. You can top up anytime.
≈ $0.0177 per message: A full AI answer, charged from your balance as you go. No subscription, no monthly fee — roughly 56 messages per $1.
≈ $0.012 per repeated question: A question already answered is served from your knowledge base without a new AI call — at a lower cost than a fresh AI answer.
$0.05 per page · one-time: Training Caretta on your website. You always see and approve the total before any crawl runs.
$0 for unsure answers: If the assistant isn't confident in an answer, you're not charged for it.
All prices are in USD and charged per use from your wallet; there are no setup or monthly fees. Token rates for the developer REST API are in the documentation. The panel also includes a live calculator to estimate your monthly cost; because repeated questions are cheaper, real bills usually come in lower than the estimate.
Install on your site in three steps
You don't need a developer to install Caretta — if you can edit your website, you can install Caretta.
1. Create your account. Sign up, add your website, and top up a small balance — no subscription, no commitment.
2. Let Caretta study your site. One click starts the training. You see and approve the total cost before anything runs.
3. Paste one line. Copy your personal snippet into your site — the chat bubble appears and starts answering.
Your entire integration really is just this single line:
html
This is the same kind of embeddable script as an analytics tag. When you add this line, the widget appears; delete it and the widget is gone.
Before you decide: four plain guarantees
No subscription. No monthly fee — you pay only for what you use, from your own balance.
No surprise bills. You set a daily budget cap; when it's reached, answers pause for the day.
Unsure means free. Caretta never charges you for an answer it isn't confident about.
No lock-in. Installed with one line — delete that line and the widget is gone.
Frequently Asked Questions (FAQ)
Do I need a developer to set it up? No. You paste a single line of HTML into your site — the same kind of snippet as an analytics tag. If you can edit your site, you can install Caretta.
How does Caretta know what to answer? During training it builds a knowledge base from your own website and grounds every answer in your pages. When it doesn't know something, it says so instead of guessing.
What happens when it isn't sure about an answer? Low-confidence answers are flagged honestly — and they are never charged to your balance.
Can the cost run away from me? No. You pay per use from a balance you control, and you can set a daily budget cap; once it's reached, new answers pause for the rest of the day. No subscription, no surprise bills.
Which languages does the widget speak? The chat interface is available in Turkish, English, and German — you pick the language that fits your audience.
What about bots and abuse? Built-in rate limits per visitor and optional bot verification keep automated abuse out of your budget.
Conclusion: Try Caretta Assistant today
Caretta Assistant is a smart site representative that learns your website, gives your visitors instant and honest answers 24/7, requires no subscription, and charges only for what you use. Open your dashboard and start chatting right away, or wire the API into your own product with a few lines of code.