#Market

Marketing 5.0 – When Algorithms Learn Empathy

Introduction: The Human Paradox We have spent the last three blogs building the machine. Now, we must sell it. But the B2B buyer of 2026 is a paradox. They are surrounded by AI, yet they crave human connection more than ever. They are data-rich but insight-poor.

The Agentic Dawn – The Horizon Beyond Digital Transformation

We stand at a precipice. For the last decade, we have prefixed everything with digital-digital marketing, digital transformation, digital health. But as we approach 2026, the prefix is dissolving. Digital is no longer a novelty; it is the water in which we swim.